fashion in pakistan


Fashion; refers to the styles and customs prevalent at a given time. In its most common usage, "fashion" exemplifies the appearances of clothing, but the term encompasses more. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. The terms "fashionable" and "unfashionable" were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term "fashion" is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism. A number of cities are recognized as global fashion centers and are recognized for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are Paris, Milan, New York, and London. Other cities, mainly Los Angeles, Berlin, Tokyo, Rome, Miami, Hong Kong, Sao Paulo, Sydney, Barcelona, Amsterdam, Madrid, Montreal, Mumbai, Vienna, Auckland, Moscow, New Delhi, San Juan, Stockholm, Turin and Dubai also hold fashion weeks and are better recognized every year.Dressed in a sharply tailored, slim-fit suit and even a narrower blunt-end tie, Simon P. Lock looks every bit the professional who is in tune with the latest fashion trends. Add the dark shades and he seems to have walked out of a big-budget Hollywood blockbuster. Tall and lean with a shaved head, he cuts a figure that screams serious business but he is in no ordinary business: Lock is the regional head of one of the world’s most prime fashion powerhouse IMG. Hence, being trendy is an inherent part of the package that oozes success and confidence.Lock’s career graph resembles Pakistan’s inflation curve — constantly on the rise. If he has ever slipped, than it has been while pursuing his love of skiing but as a level 3 ski instructor, those slips too have been few. In fact, Lock’s love for skiing saw him start a skiing business and then later a skiing school, both of which saw tremendous success. And it was precisely his deft manoeuvring skills that finally led him to a field far more dangerous and slippery than a skiing slope: fashion. Lock landed in Pakistan with a single point agenda: establishing.

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