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“LED TVs use low electricity, contain no mercury and are made of environment friendly products. The introduction of LED TVs will create even more excitement in the fast growing, high-end technology TV market in World ,” he added.

LED TVs use the latest technology by cascading millions of LEDs (Light emitting diodes) together to produce brilliant quality pictures, where as LCD TVs use Liquid Crystal Display.

Samsung has also launched two LED HD TV Series, Series 6 (40-inch) and Series 7 (46-inch). It will launch the Series 8 (55-inch) LED HD TV in May 2009.

The company has said that its three LED series’ come with Samsung’s Auto Motion Plus frame interpolation technology that provides crisp viewing of sports, video games and movies.

Samsung expects its LED TV volumes to be 10 per cent of its flat panel TV volumes in 2009. The company’s sales target for flat panel TVs in India & Pakistan, in 2009, is ten lakh units.

Apart from Samsung, other electronics majors like LG, Panasonic and TCL are also preparing to bring the LED TV to the markets.